Client: PNW Expedition
Projects: Logo Design, Marketing Materials, Vinyl Decals, Etsy Store Set Up and Maintenance
About My Client: PNWX is an Oregon-based organization for lovers of trucks, the outdoors, and adventuring. They primarily maintain an online presence on Facebook, but also meet regularly in person for beach runs, mountain trips, and road trips.
Specs: The group was looking for a strong logo, heavy on the masculinity, but welcoming across the board. Keeping their Sasquatch icon was a must. Because their home-base is near Mt. Hood, mountains were encouraged. Once the logo was set, branding was important to help distinguish them from other Pacific Northwest truck groups. Simplicity was especially important for their decals because of the nature of vinyl.